Foster's regularly hosts by-invitation-only Art of Chilling parties. The problem is most of the invitees are way too chilled out to even open the darned envelope and read the invite. So we sent across empty envelopes, with all the dope on the envelope.
Some background info: Rohan Mithila is located bang opposite the venue for the Youth Commonwealth Games held in Pune, in 2008. The residential complex boasts of a vast range of sporting facilities. And that sparked off an audacious outdoor campaign, aimed at visitors to the Games: You're better off at Rohan Mithila.