Monday, June 20, 2011
MTR Badam Mix - All first
Film opens on “Sports Day” at a school.
The 100 m running race is about to begin.
All the kids are in their positions.
The PT master says Ready Steady Go and pulls the trigger on the gun.
All the kids take off.
The stadium full of parents roars with loud cheering.
As they cheer, we see some kids tearing ahead of the pack.
But others catch up.
The parents are pumping their fists, screaming and cheering their kids on.
And as their kids race to the finish line
the judges have their eyes locked on the finish line.
The roar of cheering hits a crescendo.
And then at the finish line, we see all the kids hit the finish ribbon at the same time.
The parents cheer and clap looking at each other.
Half impressed, half astonished at how all the kids finished at the same time.
Cut to the children on the medals podium, all struggling to fit into the small square for first place. With the second and third place empty.
MVO: MTR Badam Drink Mix. With real bits of badam, elaichi and Kesar. It’s good for your child. But it’s good for other children, as well.
Cut to product window where we see lots of moms feeding their kids MTR Badam Milk.
Cut to the school principal looking at all the children standing in the first place position on the podium and then looking at the solitary gold medal.
The 100 m running race is about to begin.
All the kids are in their positions.
The PT master says Ready Steady Go and pulls the trigger on the gun.
All the kids take off.
The stadium full of parents roars with loud cheering.
As they cheer, we see some kids tearing ahead of the pack.
But others catch up.
The parents are pumping their fists, screaming and cheering their kids on.
And as their kids race to the finish line
the judges have their eyes locked on the finish line.
The roar of cheering hits a crescendo.
And then at the finish line, we see all the kids hit the finish ribbon at the same time.
The parents cheer and clap looking at each other.
Half impressed, half astonished at how all the kids finished at the same time.
Cut to the children on the medals podium, all struggling to fit into the small square for first place. With the second and third place empty.
MVO: MTR Badam Drink Mix. With real bits of badam, elaichi and Kesar. It’s good for your child. But it’s good for other children, as well.
Cut to product window where we see lots of moms feeding their kids MTR Badam Milk.
Cut to the school principal looking at all the children standing in the first place position on the podium and then looking at the solitary gold medal.
Sunfeast Yippee Noodles - Knitting
Film opens on a little boy sitting at the dinner table and eating Sunfeast Yippee Chinese Noodles, from a bowl of noodles.
His granny is sitting next to him with another bowl of noodles and chopsticks.
The boy’s eating his noodles.
The granny got the noodles with her chop sticks.
The boy continues to enjoy his noodles.The granny is fiddling with the chopsticks and noodles.
The boy doesn’t know what his granny is doing with the noodles.
The granny’s hands are moving very fast with the chopsticks holding the noodles.
The boy looks at the granny, and we realise the granny’s actually using the chopsticks to knit the noodles.
By the time the boy finishes his noodles, we realise the granny’s finished knitting the noodles, into a sweater.
The camera turns to the boy with his empty bowl of SYCA noodles.
MVO: Asli Chinese noodles chahiye toh khayiye SYC, aur baaki noodles.
And the camera pans to the granny holding up the sweater.
MVO just clears his throat.
His granny is sitting next to him with another bowl of noodles and chopsticks.
The boy’s eating his noodles.
The granny got the noodles with her chop sticks.
The boy continues to enjoy his noodles.The granny is fiddling with the chopsticks and noodles.
The boy doesn’t know what his granny is doing with the noodles.
The granny’s hands are moving very fast with the chopsticks holding the noodles.
The boy looks at the granny, and we realise the granny’s actually using the chopsticks to knit the noodles.
By the time the boy finishes his noodles, we realise the granny’s finished knitting the noodles, into a sweater.
The camera turns to the boy with his empty bowl of SYCA noodles.
MVO: Asli Chinese noodles chahiye toh khayiye SYC, aur baaki noodles.
And the camera pans to the granny holding up the sweater.
MVO just clears his throat.
Fortune Mustard Oil - Guests
Film opens on a couple receiving guests at home.
Two friends meeting each other after a long time, along with their families.
Lots of excited hi's and hellos happen. Hugs and back-slapping happens.
They are welcomed in with much bonhomie, patting the kids on the heads as they enter, and all that.
One man tells the other: I'm so happy tum family ke saath dinner ke liye aaye...
The other man rubbishes it: Arre, college ka dost dus saal ke baad mil raha hain...of course I'll come.
And in the general mood of happiness, the wife of the friend takes a deep breath,
And she generously compliments the hosts: Food smells lovely!
She even recognizes the dish and is very impressed: Alu dum?! Oh god, itni takleef kyun lee apne...
And there's complete silence.
The couple hosting the dinner is looking very embarassed.
The other couple doesn't know what just happened, and look at each other wondering what she said wrong.
The man of the house clears his throat and clarifies: Uh... actually veg kofta toh second floor ke Mrs Chatterjee bana rahi hai....
Cut to the camera moving down from the apartment to the second floor kitchen of Mrs Chatterjee.
She's preparing her vegetable kofta, with Fortune Mustard Cooking Oil.
MVO: Fortune Kachi Ghani oil. Iski mehek duur duur tak jaye...aur kahe ab bas toot padho!
Cut back to the man of the house shrugging in a rather embarrassed manner: Hamne socha bahar se pizza manga- lete hai...
And the two couples exchange some very stupid, embarassed smiles.
Two friends meeting each other after a long time, along with their families.
Lots of excited hi's and hellos happen. Hugs and back-slapping happens.
They are welcomed in with much bonhomie, patting the kids on the heads as they enter, and all that.
One man tells the other: I'm so happy tum family ke saath dinner ke liye aaye...
The other man rubbishes it: Arre, college ka dost dus saal ke baad mil raha hain...of course I'll come.
And in the general mood of happiness, the wife of the friend takes a deep breath,
And she generously compliments the hosts: Food smells lovely!
She even recognizes the dish and is very impressed: Alu dum?! Oh god, itni takleef kyun lee apne...
And there's complete silence.
The couple hosting the dinner is looking very embarassed.
The other couple doesn't know what just happened, and look at each other wondering what she said wrong.
The man of the house clears his throat and clarifies: Uh... actually veg kofta toh second floor ke Mrs Chatterjee bana rahi hai....
Cut to the camera moving down from the apartment to the second floor kitchen of Mrs Chatterjee.
She's preparing her vegetable kofta, with Fortune Mustard Cooking Oil.
MVO: Fortune Kachi Ghani oil. Iski mehek duur duur tak jaye...aur kahe ab bas toot padho!
Cut back to the man of the house shrugging in a rather embarrassed manner: Hamne socha bahar se pizza manga- lete hai...
And the two couples exchange some very stupid, embarassed smiles.
MTR Badam Mix - Memory Space
Film opens on a mom and dad sitting crouched in a room.
A few cartoons walk in and ask the husband to move.
Then some numbers appear, a few letters of the alphabet, some strange characters.
Some cricketers walk in. Then a few comic book superheroes like superman.
All of them enter the now crowded place.
But more and more interesting characters, robots, cartoons continue to enter.
Some sit on other people’s shoulders.
And then a historical character tries to step in.
But he’s told there’s no place: No room left, boss!
The historic character is irritated: “But he needs to remember me for tomorrow’s history exam.
Why don’t the cartoon characters leave?”
“Hey, we came to his head first,” the cartoons protest.
And a fight erupts.
And the camera pulls back and we realise all these characters are actually in the mind of a child.
MVO: Improve your child’s memory. MTR Badam Milk. With real bits of badam for better memory.
The others are satisified and make room for more characters to enter.
A few cartoons walk in and ask the husband to move.
Then some numbers appear, a few letters of the alphabet, some strange characters.
Some cricketers walk in. Then a few comic book superheroes like superman.
All of them enter the now crowded place.
But more and more interesting characters, robots, cartoons continue to enter.
Some sit on other people’s shoulders.
And then a historical character tries to step in.
But he’s told there’s no place: No room left, boss!
The historic character is irritated: “But he needs to remember me for tomorrow’s history exam.
Why don’t the cartoon characters leave?”
“Hey, we came to his head first,” the cartoons protest.
And a fight erupts.
And the camera pulls back and we realise all these characters are actually in the mind of a child.
MVO: Improve your child’s memory. MTR Badam Milk. With real bits of badam for better memory.
The others are satisified and make room for more characters to enter.
MTR Badam Mix - Srinivasan
Film opens on a little boy screaming at the top of his voice: Srinivasan, Srinivasan...
The boy screams inside the house.
He screams Srinivasan in the balcony.
Cut to him looking this way and that in the terrace of the house and screaming Srinivasan.
He comes back to the living room and calls out for Srinivasan.
And then we see a dog stroll up towards him, wagging its tail.
The boy scolds him: “Where were you Srinivasan?”
“Chalo, lets go...”
Suddenly his mom screams from the kitchen: Finish your badam milk first!
The boy drinks up the badam milk and scoops bits of badam with a spoon from the glass we hear the MVO.
MVO: Names are sometimes deceptive. But with MTR Badam Drink Mix, what you see is what you get. With real bits of badam, elaichi and kesar.
Cut to the boy and Srinivasan going out of the house, when a neighbour smiles at the boy, and the boy tells the dog: Srinivasan shake hands with Uncle Srinivasan.
And the dog lifts a paw.
The boy screams inside the house.
He screams Srinivasan in the balcony.
Cut to him looking this way and that in the terrace of the house and screaming Srinivasan.
He comes back to the living room and calls out for Srinivasan.
And then we see a dog stroll up towards him, wagging its tail.
The boy scolds him: “Where were you Srinivasan?”
“Chalo, lets go...”
Suddenly his mom screams from the kitchen: Finish your badam milk first!
The boy drinks up the badam milk and scoops bits of badam with a spoon from the glass we hear the MVO.
MVO: Names are sometimes deceptive. But with MTR Badam Drink Mix, what you see is what you get. With real bits of badam, elaichi and kesar.
Cut to the boy and Srinivasan going out of the house, when a neighbour smiles at the boy, and the boy tells the dog: Srinivasan shake hands with Uncle Srinivasan.
And the dog lifts a paw.
Titan Exchange Offer
Film opens on a little boy and his dad walking down a dark deserted road.
A thief suddenly jumps out of nowhere. And points a knife at them.
“Chal sab kuch nikal...tera ring, purse, mobile...”
The dad panics and removes his shiny gold ring, his purse and his expensive mobile phone.
He’s about to remove his watch also.
And the thief sees the watch: Woh khatara tu hi rakh le!
The thief grabs the ring, the purse and the mobile phone and runs away.
Meanwhile, the dad stares at his tattered watch.
And his son can’t control a giggle.
And we hear an MVO: Jo chor bhi nahi lega, woh hum lenge! Presenting Titan Exchange Offer. Bring in any old watch, get a brand new Titan at flat 20% off!”
Cut to the store shot where dad is exchanging his watch for a new one.
Titan Exchange Offer Unit. Titan Logo.
A thief suddenly jumps out of nowhere. And points a knife at them.
“Chal sab kuch nikal...tera ring, purse, mobile...”
The dad panics and removes his shiny gold ring, his purse and his expensive mobile phone.
He’s about to remove his watch also.
And the thief sees the watch: Woh khatara tu hi rakh le!
The thief grabs the ring, the purse and the mobile phone and runs away.
Meanwhile, the dad stares at his tattered watch.
And his son can’t control a giggle.
And we hear an MVO: Jo chor bhi nahi lega, woh hum lenge! Presenting Titan Exchange Offer. Bring in any old watch, get a brand new Titan at flat 20% off!”
Cut to the store shot where dad is exchanging his watch for a new one.
Titan Exchange Offer Unit. Titan Logo.
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