Monday, June 20, 2011

MTR Badam Mix - All first

Film opens on “Sports Day” at a school.
The 100 m running race is about to begin.
All the kids are in their positions.
The PT master says Ready Steady Go and pulls the trigger on the gun.
All the kids take off.

The stadium full of parents roars with loud cheering.
As they cheer, we see some kids tearing ahead of the pack.
But others catch up.

The parents are pumping their fists, screaming and cheering their kids on.
And as their kids race to the finish line
the judges have their eyes locked on the finish line.
The roar of cheering hits a crescendo.

And then at the finish line, we see all the kids hit the finish ribbon at the same time.
The parents cheer and clap looking at each other.
Half impressed, half astonished at how all the kids finished at the same time.

Cut to the children on the medals podium, all struggling to fit into the small square for first place. With the second and third place empty.
MVO: MTR Badam Drink Mix. With real bits of badam, elaichi and Kesar. It’s good for your child. But it’s good for other children, as well.

Cut to product window where we see lots of moms feeding their kids MTR Badam Milk.
Cut to the school principal looking at all the children standing in the first place position on the podium and then looking at the solitary gold medal.

No comments:

Post a Comment